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312.222.2500 Symmetri Marketing Group, LLC625 North Michigan, Suite 2100
Chicago, Illinois 60611  


Zoey Degen

Email + Social Coordinator
From her hamster Dolly to her tight-knit family, from her next-door cousins to college friends at Mizzou, from her home in Chicago to her schemes for exploring the world, Zoey is all about people. (Yes, Dolly counts.) She loves to meet people, thrift and reboot fashions with them, photograph them and, most of all, spend time learning what sparks their enthusiasms. Who better to create the social first impressions that forge lasting connections? Zoey would like to get to know you.

Mike Speck

Creative Director
Being voted “most scientific” in grade school and studying Shakespeare in college made B2B copywriting an easy career choice for Mike. Every day, Mike gets to combine his deep curiosity of complex products and services with a love of big ideas, engaging storytelling and new brand experiences. Outside the office, he brings a similar wide-eyed approach to life as a tennis fanatic, an experienced martial artist and a truly awful southpaw guitar player. He even manages to read Shakespeare once in a while.

Daniel Macedo

Digital Marketing Manager
Daniel expands Symmetri’s SoCal presence, but if he could be anywhere else it would be in Europe, cheering FC Barcelona to a victory in the Champion’s League finals. Or else leading his own soccer team to victory. Or maybe crushing an opponent at ping pong or pool over a pale ale, with some jazzy bossa nova setting the mood. Of course, that all comes after a full, focused day doing the research and hard work needed to get his clients noticed. Daniel’s motto: Eat a hearty breakfast. You’re going to need it.

Phill Tran

Team Lead of Development
For Phill, simplifying the online process is the easiest part of his life. Offline can be a little trickier, but just as rewarding. His day usually starts with his son waking him up around 5:00 a.m., and it ends after various trips to school clubs, church events, and sports activities. There isn’t much that Phill doesn’t do, except maybe sleep. But he’s ok with that, because he knows that raising a strong family will have a far-reaching impact. Even his hair has had an impact—he’s grown it out and donated it three times to charity.

Tom Smart

Associate Creative Director

Tom fell in love with the written word around the same time he started wrecking things to see how they work. Fortunately, he now limits himself to taking words apart – then throwing out the ones that aren’t working and putting the rest back together better than before. But he never lost his fascination for structure, tools and technology. That’s why he sees B2B marketing as a perfect fit. He gets to explore what engineers and other brilliant people do – then put words to work to help them do it better. All without breaking anything.

Blog posts by Tom »

Geraldo Ramos

Sr. Drupal Developer
A senior Drupal and front-end developer with 10 years of experience, Geraldo is both the smart and fun guy in the room. He's lived in Michigan his whole life, developing his passion for web development and today's latest technologies. Geraldo received an Associate's Degree of Applied Science from the ITT Technical Institute. His avatar in the Drupal community is Boris Karloff in the role of Frankenstein's monster. But we're not a-scared.

Jason Kreke

Senior Copywriter
As a child, Jason wanted to be an architect, creating lopsided towers out of erector sets. However, he quickly discovered he had a knack for words over bolts. Fueled by endless coffee, he gets his engineering fix through home improvement projects and Lego sets. He studied Shakespeare in college, but most Sundays you can find him outside reading dime store whodunnits. From the technical to the fun, Jason brings a love of tinkering and language to B2B marketing.

Nina Whalen

Associate Director, Digital Marketing
Nina honed her social game as a sportscaster/news director at Radio DePaul while earning a double major in journalism and new media. Then she hit the ice as a digital producer/reporter covering the Chicago Blackhawks for Comcast SportsNet, where she was named by Sporting News as a “Must-Follow Twitter Account.” After joining the marketing world, she managed multiple social media channels and developed websites while writing for Fortune, Forbes, Entrepreneur and Inc. Nina’s a hat trick: smart, social and Symmetrical.

Blog posts by Nina »

Matthew Corey

SEO Manager
In an epic poem on agency life, how would you portray Matthew? As an admirer of John Keats? A poet who has honed his craft since childhood, through a PhD in creative writing, to a lifelong practice? An educator who has brought the joys of literature and writing to hundreds of students? Someone who would mount a poetry slam in a busy laundromat? Who believes in the ennoblement working-class people, diverse souls, and his cats Lemondrop and Sailormoon all alike? Yeah, we’d binge on that poem. “What shocks the virtuous philosopher delights the chameleon poet.”

Ted Pereda

Associate Creative Director

With a strong background in healthcare brand development, Ted knows how to deliver campaigns that combine the truth of technology with the beauty of art. A master at his craft, he uses the design elements of space and color to create thought-provoking solutions for every client. When he’s not in front of the computer, you’ll find him behind the camera of his own photography business. And while Ted’s passion is sports and portrait photography, he also always looks forward to and cherishes yearly visits from his parents currently retired and living in the Philippines.

Mark Masseur

Principal, Executive Creative Director

Mark is a designer’s designer. His big-picture concepting and attention to every detail of execution influences virtually everything we create – whether or not he personally touched it. That’s because he’s also a mentor’s mentor. Count on Mark to ask the tough questions that get you thinking deeply about the project’s true aspirations. And your own. If your art and copy can work harder to uncover needs, deliver answers and inspire action, Mark will help you find the way.

Blog posts by Mark »

Ryan Mannion

EVP/Brand Strategy & Growth

As one of Symmetri’s founders, Ryan has done it all. Brand development. Business strategy. Beer procurement. He has a natural curiosity to understand how the world works, how people think and why they make certain decisions. And he will dig and dig until he finds the insights that lead to clear direction to guide our client's businesses and brands. Through it all, he’s developed ideas to make a difference. Ask him, and you’ll hear, “Make it real!” “Get to know people!” “Be helpful!” “Stand for something!” But you don’t really have to ask – just watch him work and see for yourself.

Blog posts by Ryan »

Carl Triemstra


Everyone who joins Symmetri discovers on day one that Carl is a passionate guy. You can’t miss his drive, whether he’s cheering on the Michigan Wolverines or his own Symmetri team. Showing photos of his grandchildren or showing a new branding plan to a client. Singing in his choral group or singing out in the office halls, “Make it happen! Move the mouse!” Whatever the pursuit, the important thing is to go all in, all the way. Carl’s passion is infectious, and we’ve all caught it. That’s why we love delivering our best under his remarkable leadership.

Anna Greene

Director of Finance + Operations
Anna came to Symmetri to help ease our growing pains, streamline our operations, and foster the efficiency empowers our team to deliver decisive wins for our clients. She lives life in full color, enjoying the arts in all their variety. She has a special affinity for furniture design. She’s a huge fan of freight trains. If you’re offering cake, any kind, she’d love to take a slice or two off your hands. But despite all of her colorful interests, Anna says, “I enjoy working with numbers because they’re black and white. They measure success. They tell stories.”

Adam Hulett

Associate Design Director
When he was a kid, Adam liked to sketch NBA logos. At some point, he realized this was called “design” and it was what he wanted to do when he grew up. Adam’s “full-on passion” for design finds inspiration in his other loves: Hiking and camping. Art and architecture. Music ranging from the Beatles to Metallica. Pinterest, his addictive “wall of wonder.” Like the NBA logos, all these and more feed Adam’s creative imagination. “Creativity can solve almost any problem,” he says, quoting George Lois. “The creative act, the defeat of habit by originality, overcomes everything.”

Blog posts by Adam »