AAPL Company Overview Updated April 9, 2021

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16,595 'AAPL Company' stories

March 2007 - April 2022

AAPL company Apple Park

AAPL is a computer company that became the most successful smartphone company in the world.

AAPL defined by Apple

Here’s how Apple defines itself:

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Key AAPL history

From Apple I to iMac

Apple was founded in 1976 by Steve Jobs (Steve), Steve Wozniak (Woz), and (briefly) Ronald Wayne as a business partnership: Apple Computer Company. The following year it became Apple Computer, Inc. The company’s first product was the Apple I, a personal computer hand-built by Woz and sold in part-completed kit form. The Apple II and Apple III followed.

The modern Apple as we know it today began in 1983, with the launch of the first personal computer with a graphical user interface, the Lisa. Way too expensive to succeed, it was replaced by the Macintosh in 1984, launched with the single showing of a Ridley Scott commercial during the Super Bowl. The Macintosh transformed the world’s understanding of what a computer was, and would eventually lead to Microsoft adopting the GUI approach.

Steve Jobs and then Apple-CEO John Scully fell out in 1985, when Steve wanted to focus on the Macintosh while Scully wanted to put more attention on the Apple II, which was still selling well. That led to Steve being forced out of the company and going off to form NeXT.

Apple focused on selling Macintosh models at the highest possible margins, but would eventually fall foul of a mix of unsustainable pricing in the face of competition from Windows machines, and an overly complex product lineup. By 1996, the company was in trouble, and in 1997 Steve was brought back, along with the NeXT operating system, which would eventually form the basis of Mac OS X.

Steve simplified the Mac lineup and had industrial designer Jony Ive work on a whole new look for a consumer desktop Mac, the colorful iMac. The iMac, like the original Macintosh, again changed the world’s understanding of what a computer was, and who should want one.

From Apple Computer, Inc. to Apple, Inc.

In 2001, Apple launched the iPod. Although this wasn’t the first mp3 player, it was massively better than anything on the market at the time, and succeeded in turning a geeky piece of technology into a consumer electronics product with mass-market appeal.

The success of the iPod paved the way into other mobile devices. Apple was working on what would eventually become the iPad, when Steve realized that this was the basis of a smartphone. He diverted the team’s work into this, to launch the iPhone in 2007. The iPad launched later, in 2010.

The iPhone was yet another transformational product. While most other smartphones of the time were clunky devices with a keyboard and stylus, the iPhone was a sleek-looking device operated with a finger, and so simple that no user guide was needed. It was with the launch of the iPhone that Apple Computer, Inc. was renamed to Apple, Inc.

From Intel to Apple Silicon

While the iPhone, iPad, Apple Watch, and more are made with Apple-designed processors, the Mac lineup has historically relied on third-party companies for its CPUs. Over the years, Macs progressed from Motorola 680000 series chips through PowerPC to Intel.

In 2020, Apple began a two-year transition to the final stage in that journey, with Macs too finally getting Apple-designed chips. The first such is the M1 chip, used in the latest Mac mini, MacBook Air, and 13-inch MacBook Pro. Other Apple Silicon Macs will follow.

AAPL today

Apple is one of the largest companies in the world. It was the first publicly traded company to hit a trillion-dollar valuation in 2018, and the first to reach $2 trillion in 2020.

The company’s product lineup includes five different Mac families (MacBook Air, MacBook Pro, iMac, Mac Pro, and Mac mini); four iPad ranges (iPad mini, iPad, iPad Air, iPad Pro); four iPhone 12 models (12, 12 mini, 12 Pro, 12 Pro Max); three main Apple Watch models (SE, Series 3, Series 6); as well as other products, including Apple TV, AirPods, and HomePod mini.

In addition to hardware sales, Apple derives a growing proportion of its income from Services, including the App Store, iCloud, Apple Music, and Apple Pay.

AAPL Company Stories Yesterday

With constant lockdowns in China due to the rise of COVID-19 cases, Apple is now in ”action plan” to diversify its supply chain management risks out of the country, according to a new report by analyst Ming-Chi Kuo.

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A new women in tech report shows that Apple is now ahead of the curve when it comes to its leadership roles.

For a long time, Apple was accused of having a “‘male, pale, and stale” leadership – another way of saying “older white men” …

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Apple Pay in Russia was last month suspended by the Cupertino company as one of a range of sanctions against the country for its invasion of Ukraine. A class action lawsuit has now been filed against Apple, arguing that Russian consumers have been harmed by losing access to the electronic wallet service.

Russian citizens who have been affected by the withdrawal of Apple Pay in the country are being invited to join the case …

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Apple’s lobbying spend hit a new quarterly record high in the first quarter of this year, as the company continues its efforts to fight antitrust measures.

Apple is feeling particular pressure from bipartisan support for both the Open App Markets Act and the American Innovation and Choice Online Act …

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A campaign group has criticized Apple’s twice-yearly transparency reports, saying that in one very important respect they are not very transparent.

One section of the report covers App Store Takedown Requests, and Apple is accused of deliberately concealing information about the apps it removes …

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AAPL Company Stories April 20

Analysis has shown that a full half of the top 200 Apple suppliers are located within areas of China at risk from COVID-19 lockdowns. These include not just high-profile companies responsible for final assembly of Apple products – Pegatron, Quanta, and Compal – but also critical component suppliers.

One top Chinese tech exec has warned that tech production in the area “will come to a complete halt” unless things change within the next 10 days …

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AAPL Company Stories April 19

Back in 2018, Apple introduced “Daisy” – a new robot capable of disassembling iPhones to recycle device parts. Now, thanks to YouTuber Sara Dietschy, we can finally get a closer look at every step Daisy takes to carefully disassemble an iPhone.

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In MBLM’s Brand Intimacy 2022 Study, Apple has ranked third in how consumers bond with the brands they use and love, staying behind Tesla (second place) and Disney (first place). Here are the top findings of the report.

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Apple is releasing new details on the increased use of recycled content across its products as the company moves toward its goal to become carbon-neutral by 2030. In addition, the company introduced certified recycled gold and more than doubled the use of recycled tungsten, rare earth elements, and cobalt.

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AAPL Company Stories April 15

Apple’s privacy focus is one of the company’s proudest boasts – but engineers and others involved in product development say that it comes at a cost.

Lack of access to usage data means product development teams can’t offer the kind of personalized features they would like to, and some things they want to do are completely impossible because a relatively junior privacy guardian says no …

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AAPL Company Stories April 14

Apple has called out Meta for its hypocrisy in taking close to a 50% cut from metaverse content providers despite having criticized Apple for its own 30% cut of App Store sales.

Meta has often commented disparagingly about Apple’s ‘fees and taxes’ on app sales …

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The Apple supply chain last year doubled its use of clean energy, as the Cupertino company works on its goal of its entire supply chain being 100% carbon neutral by 2030.

The iPhone maker said that a total of 213 of its major manufacturing partners have now committed to powering all Apple production from renewable energy …

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AAPL Company Stories April 13

Activist investors at Blackwells Capital aren’t happy with Peloton’s recent changes and are once again calling on the company to explore an acquisition from Apple. In a new report released this week, Blackwells Capital says that Peloton hasn’t made any substantive progress under new CEO Barry McCarthy, and in fact, “shareholders are worse off now than before.”

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AAPL Company Stories April 12

In an article from Bloomberg, Citigroup analyst Jim Suva states that Apple may soon announce a stock buyback of up to $90 billion. In addition, the company will also raise its dividend by 5% to 10%. Second-quarter results are due to close on April 28. 

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As promised, Apple CEO Tim Cook’s privacy speech was the headline address to the International Association of Privacy Professionals, describing the fight for privacy as “one of the most essential battles of our time.”

His speech followed an earlier call by FTC chair Lina Kahn for a federal privacy law, alongside antitrust legislation to make tech giants less powerful …

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AAPL Company Stories April 11

Apple employees have officially started returning to in-person after working remotely since the beginning of the COVID-19 pandemic in March 2020. Apple’s decision to return to in-person, albeit on a very limited basis for the time being, has not been without criticism, but the company has pressed ahead with its plans.

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The Apple versus Spotify antitrust battle took a new turn today, with the European Union saying that the Cupertino company will now face an additional charge of anti-competitive behavior.

This indicates that investigators have found enough evidence to add to the expected antitrust charges relating to the way that Apple treats Spotify and other developers …

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AAPL Company Stories April 8

The story of Apple’s growth from garage startup to multi-trillion dollar business is one that has been told in many different ways by many different people, but still new versions can be found.

Statista has put together the story of the last 20 years of Apple growth in a 40-second hypnotic video, with animated revenue bars showing how the company’s product mix has changed over time …

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Two reputable sources recently reported that Apple was cutting iPhone SE orders in response to lower-than-expected demand. However, a new supply chain report says that there is as yet no evidence of this happening.

Both Nikkei Asia and Apple analyst Ming-Chi Kuo reported that Apple is significantly cutting production orders for its latest version of the entry-level iPhone …

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AAPL Company Stories April 7

Apple is dropping out of a privacy trade group that has shifted towards more “industry-friendly data privacy laws.” The news was first reported by Politico and Apple confirmed the decision through a spokesperson. The change comes ahead of Apple CEO Tim Cook headlining a global privacy summit next week.

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Apple has defied Russian threats and restored to the App Store the Smart Voting app it removed in September. The app was created by jailed opposition leader and anti-corruption campaigner Alexei Navalny, in order to help strategic voting against Putin.

In September of last year, Russian agents had threatened to imprison both Apple and Google staff unless the app was removed within 24 hours – including a particularly chilling threat against Google’s top exec in Moscow …

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Apple has shared photos of the new two-story Apple Store Myeongdong, two days ahead of the official opening of the latest South Korean store.

The design looks pretty standard for a contemporary Apple Store, though it does have a couple of unique touches …

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AAPL Company Stories April 6

Created with a love of Apple pop culture in mind, the Apple Museum of Poland is set to open this month. Found in the Norblin Factory complex in Warsaw, the modern facility will surely excite Apple fans. The museum will hold a complete collection where you can view the entire history and development of one of the world’s largest tech companies. 

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AAPL Company Stories April 5

Apple is facing a class action lawsuit for not paying New York State employees weekly. A former Apple Store employee, Raven Ramos, who worked at the Fifth Avenue location, is suing on behalf of herself and current employees in New York.

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